Word association

Here's a word. When you see it, what is the FIRST word that comes to mind.,,
1. CHANEL
(stunning)

2. LOUIS VUITTON
(amazing)

3. YVES SAINT LAURENT
(wow)

4. BURBERRY
(gumboots!)

Okay, so apart from my last answer, these "brands" are powerful.
They have the ability to make any girl weak at the knees. The envy of all!
Yet the most distinct commonality is the power they hold. When a person (most likely female) hears the name, we think of ... wealth, fashion and... fame.
So is this what we pay for? When we window shop for a much wanted LV bag priced $1095.00, do we pay for the product? Or the connotations attached?

Amazing how much hold a brand can have over a person.

See you in a few weeks Louis.